Our mission to make high-performing skincare easy. How? By offering up multifunctional luxury essentials for conscious folk. Produced in Sweden, we use 100% organic, plant-based, and naturally active ingredients in all our products. Our result-driven, minimalist routine delivers healthy, happy skin in three simple steps.

OM-SE was founded by husband-and-wife duo Jenny and Jacob Huurinainen in 2020. In Swedish, the name means ‘to care for’, precisely what this duo sets out to do for skin. By making powerful multi-use products they use on their own skin, all OM-SE products deliver the entire way, from performance to aesthetics.

Beginning as a personal passion project years earlier to treat Jenny’s unbalanced skin post-pregnancy, she took inspiration from the FODMAP methodology. Employing only high-performing ingredients that positively impact skin, leaving out any and all additives typically found in skincare. With only her own products on her skin, Jenny finally found herself with a radiant complexion and no longer felt inclined to wear make-up. Jacob followed suit, using the same minimalist routine.

Many years of product refinement and determination to disrupt conventional high-end skincare is now paying off. The reviews speak clearly for themselves.